You’ve got your account setup. Your campaign is launched. And your ads are live. Check! But now what. Is it working? If you’ve been trying to figure out what’s up and down, and how to make sense of your metrics, then read this. Tracking your performance will tell you whether or not you are moving …
Do you feel like it’s a jungle when it comes to online advertising, and deciding what to invest in? You want to get consistent leads and be more visible to attract more clients to your business, but you don’t know what’s best for you, or where to start. There are so many channels and places you can …
Just like with organic results, Google has an algorithm to rank the ads. And it’s not about having the largest budget to get in top. When done right, you can win higher positions while paying less than your competitors, and lower your CPC too! Digital ad spending worldwide is reaching nearly $400 billion by 2021 …